We are Broadway Sweets.
We are Broadway Sweets.
Who we are
About Our Company
Who we are
About Our Company
Broadway Sweets is a proudly South African confectionery company behind some of the country’s most loved treats. We create, grow and supply trusted brands that bring joy to everyday moments while delivering the quality, consistency and scale our partners rely on. At Broadway Sweets, we believe great confectionery is about more than taste, it’s about creating memorable products that connect with people across generations. Our business is built on a simple promise: creating sweets that people love and brands that stand the test of time.
01.
Our History
02.
Our Mission
At Broadway Sweets, our mission is to create quality confectionery brands that bring joy to everyday moments while delivering consistency, trust, and value to the consumers, retailers, and partners we serve. We are committed to building products people love, growing brands that stand the test of time, and expanding our reach with the same passion, care, and excellence that have defined us from the beginning.
03.
Our Vision
Who we are
About Our Company
Broadway Sweets is a proudly South African confectionery company behind some of the country’s most loved treats. We create, grow and supply trusted brands that bring joy to everyday moments while delivering the quality, consistency and scale our partners rely on. At Broadway Sweets, we believe great confectionery is about more than taste, it’s about creating memorable products that connect with people across generations. Our business is built on a simple promise: creating sweets that people love and brands that stand the test of time.
01.
Our History
02.
Our Mission
At Broadway Sweets, our mission is to create quality confectionery brands that bring joy to everyday moments while delivering consistency, trust, and value to the consumers, retailers, and partners we serve. We are committed to building products people love, growing brands that stand the test of time, and expanding our reach with the same passion, care, and excellence that have defined us from the beginning.
03.
Our Vision
Our Brands
Household names you can trust
Our Brands
Household names you can trust
Community
Community
Excellence
Excellence
Reliability
Reliability
Collaboration
Collaboration
Integrity
Integrity
Innovation
Innovation
Long-Term Relationships
Long-Term Relationships
Joy
Joy
Trustworthiness
Trustworthiness
Consistency
Consistency
Quality
Quality
How We Work
Our Process For Creating Magical Moments
01
Step
01
Understand the Market
We start by understanding what consumers love and what the market needs. By keeping a close eye on trends, customer preferences, and retail demand, we identify opportunities to create products that are exciting, relevant, and commercially strong. This helps us ensure every brand and product is built with both consumer appeal and long-term value in mind.
Step
01
Understand the Market
We start by understanding what consumers love and what the market needs. By keeping a close eye on trends, customer preferences, and retail demand, we identify opportunities to create products that are exciting, relevant, and commercially strong. This helps us ensure every brand and product is built with both consumer appeal and long-term value in mind.
02
Step
02
Create with Care
From flavour development to packaging and brand identity, every product is created with care and attention to detail. We focus on producing confectionery that delivers on taste, quality, and consistency while standing out on shelf. Our goal is to create treats that bring joy to consumers and confidence to the partners who stock them.
Step
02
Create with Care
From flavour development to packaging and brand identity, every product is created with care and attention to detail. We focus on producing confectionery that delivers on taste, quality, and consistency while standing out on shelf. Our goal is to create treats that bring joy to consumers and confidence to the partners who stock them.
03
Step
03
Deliver at Scale
Once our products are ready, we focus on dependable production and efficient distribution. With the systems and capabilities to support ongoing supply, we work to ensure our products reach shelves consistently and reliably. This allows us to support retailers, distributors, and other partners with the scale they need to grow.
Step
03
Deliver at Scale
Once our products are ready, we focus on dependable production and efficient distribution. With the systems and capabilities to support ongoing supply, we work to ensure our products reach shelves consistently and reliably. This allows us to support retailers, distributors, and other partners with the scale they need to grow.
04
Step
04
Build Lasting Partnerships
We believe strong brands are built through strong relationships. That’s why we work closely with our retail and distribution partners to create long-term value, not just short-term transactions. By combining trusted products with dependable service, we build partnerships that support shared growth and lasting success.
Step
04
Build Lasting Partnerships
We believe strong brands are built through strong relationships. That’s why we work closely with our retail and distribution partners to create long-term value, not just short-term transactions. By combining trusted products with dependable service, we build partnerships that support shared growth and lasting success.
Gallery
Our Products In Action
From social media marketing to advertising content, these photos capture the essence of our vibrant brands & products that keep creating magical moments across SA.
Gallery
Our Products In Action
From social media marketing to advertising content, these photos capture the essence of our vibrant brands & products that keep creating magical moments across SA.
Gallery
Our Products In Action
From social media marketing to advertising content, these photos capture the essence of our vibrant brands & products that keep creating magical moments across SA.
Frequently Asked Questions
Got Questions? We've Got Answers!
Where are Broadway Sweets products available?
How can I become a stockist or place a bulk order?
Do you supply wholesalers and distributors?
Do you export outside South Africa?
Can I request brand assets or product images for marketing?
Do you offer products for specific dietary requirements?
Do your products contain allergens and how can I confirm ingredients?
Frequently Asked Questions